In today's competitive job market, it is crucial for companies to establish a strong employer brand to attract and retain top talent.

Randstad Employer Branding Research is the world’s most comprehensive independent employer branding research that provides valuable insights on how to become an attractive employer. Based on the opinions of almost 173,000 people in 30+ countries, this year's report delves into:

  • job-switching behavior and the main reasons for changing jobs

  • the attributes job seekers value most in a company

  • job seekers views on AI in relation to the labour market